"Rick's always been decisive and unflappable, no matter how crazy things get. His deep experience and understanding of so many roles allows him to be a calming voice in the storm."
- Mike Dawson, Creative Operations Consultant
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"Best in class. That’s the best way to describe Rick. High level creative combined with high level execution. Add in being an exceptional leader who’s a blast to work with and you have a recipe for creating incredible content! Bon appetit!"
- Marc Cantone, VP PreK Digital Content, Nickelodeon
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"Rick's decisive, smart, and a refreshingly clear communicator who inspires his team to level up by modeling that behavior himself."
- Alyssa Rosand, Writer/Producer
My Campaigns
As a VP/Creative Director at Nickelodeon, I managed and oversaw an in-house creative team of eleven people. My campaigns themselves regularly involved dozens of team members across strategy, research, media planning, design, programming, social, and creative production. On the small end, campaigns consisted of a few key pieces of A/V promotion and social posts on our O&O, while large, integrated campaigns typically included seven-figure media buys across paid social, influencer marketing, digital placements, TV, OOH, on-the-ground activations and more.
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My focus on preschool properties allowed me to work on some of the most iconic names in children's entertainment: PAW Patrol, Dora the Explorer, Paddington, The Smurfs, Blue's Clues, Baby Shark, Bubble Guppies, and an occasional gig with a certain yellow sponge you may have heard of.
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I have deep experience working with animation, live-action, and blended live-action/animation, plus a thorough understanding of post production.
And I'm particularly proud of the great results I've achieved from the holy trinity of unruly on-camera talent: A-list celebrities, toddlers & puppies.​​​​​​
(my back's never been the same)